Customer Experience
Manage the relation programs to ensure customers’ loyalty through
- Intensive CRM activation and loyalty program
- Management of an 80 M customer database

Customer Service
- A mystery guest program to help the hotels ensure the brands’ standards are fully respected
- Provide standards procedures to help hotels manage guest complaints
- Define customer service standards and brand policy
- Coordinate guidelines, tools and dashboards to boost online customer reviews management
- Manage customer complaints and requests

Operational Excellence
Global Standards & Operations
A unique platform to facilitate the rollout of operational standards within the network
- Standard operating procedures
- A solid program of operating procedures (related to the customer experience)
- Production of all training materials
- Food safety & environment: Assurance Guidelines
- Hygiene and safety
Staff Training
Our business university “U” helps grow talents with a catalog of custom-made training programs
Purchasing
A global international purchasing platform to simplify hotel purchases and help minimize the costs

Design & Architecture
A team of international designers and engineers
To help you achieve your projects
- Define and develop new concepts
- Create design books for concept rollouts
- Provide assistance for renovation projects
- Construction, equipment and planning project management assistance
- Project management supervision
- Risk management and legal compliance
To provide you with the latest standards to reduce your environmental footprint
- Energy and maintenance performance
- New construction technologies
- Technical prescriber with purchases

